Social Media Specialist (on-site)

TRAXXAS is seeking a Social Media Specialist to join its Marketing department. This position will be a key member of the Marketing team and will help bring to life marketing initiatives that build loyalty and engage consumers to take action on-line and in stores. The Social Media Specialist will lead the planning, and execution within social media platforms in support of all TRAXXAS products. This position will work with cross-functional members of the organization to define, plan and execute long-term social engagement solutions as well as create messaging for marketing campaigns and other social communications.

RESPONSIBILITIES

Partner with the Marketing team to develop strategy, manage & execute the integration of new media channels to existing media mix to maximize productivity of the online marketing channel and to increase visibility to target customers
Oversee strategic and tactical social programs including content creation for multiple social channels, updates, photo selection, proofreading and overall brand consistency across social platforms
Build the Traxxas Facebook, Instagram, X, YouTube and future platform fan bases and engage users on a daily basis
Collaborate with the marketing team and other departments to develop social media content
Actively assist consumers with support through messaging and comments
Monitor social conversations and engagement across all social networks
Responsible for brand consistency across communication channels to ensure accuracy, quality and a single look and feel in the marketplace
Search for relevant thought leaders and organizations to follow and engage with
Track and collect relevant social media metrics for brand platforms and competing brands, and ensure timely, effective and efficient reporting of all social media efforts
Monitor and report on current trends in social media and new emerging technologies or platforms
Maintain the content calendar for all social channels
Support other marketing or sales campaigns (events, tradeshows, video shoots, etc.)

REQUIREMENTS

BA in Business, Marketing, Communications, Journalism, or comparable work experience required
3 to 5 years of online marketing experience with 1 to 2 years in social media
Requires a passion for digital media and intense curiosity about the future of how consumers interact with each other, consume and engage with content, and develop affinity to brands online
Strategic thinker with ability to generate ideas and work with minimal guidance
Ability to effectively plan and execute social marketing programs
Ability to blendi analytical and creative thinking
Must possess an excellent understanding of social media, experience creating strategic social media programs and the ability to track effectiveness
Customer Service oriented
Proven ability to write creatively, specifically in social media communications
Excellent verbal and written communications skills; good copy-writing/editing skills
Proven experience successfully managing projects from strategy development through execution
Self-motivated; results oriented. Ability to effectively self-direct and prioritize work
Flexible in meeting tight deadlines with ability to react to ‘last minute’ change
Ability to thrive in a fast-paced environment
Ability to travel as needed

This is an on-site, FT position located in our McKinney HQ five days a week. Candidates must be self-motivated, organized and able to work both within a team and independently. Must also be dependable and well-rounded individuals with flexible schedules (some travel required).